Social media has never been hotter and there is now a huge army of stay at home moms, disabled people and other people that otherwise wouldn?t be able to make any money online actually banking hard.
Think about when a small business owner switches on their tv and all they see is stuff about facebook,? twitter and other social networks that are apparently boosting and building businesses online to make millions.
Social Media
The average small business owner will more likely not know much about the internet so you don?t have to know much more than them to convince them that you are an expert in all things social media.
The other day i took my dog to the vets and there was a woman in the vets taking photos of the animals that came in to put on their Facebook page.
I let her take a photo of my dog to put on the vets Facebook page because the vets saved my dogs life when i had a problem at 4am in the morning so i will do anything i can to help them.
Of course i was interested in talking and connecting with this woman because i am in the `industry` so i struck up a dialogue and of course she was like many of the other people that offer social media services.
Knew nothing but talked a lot about engagement and this and that but not once did she mention return in investment for her customers or conversions into sales.
She just kept going on about how all businesses are on Facebook and i should have a facebook page to send all my customers and freinds to.
This is the beauty of social media marketing for small businesses and its very easy to position yourself as local expert because the market is still very misunderstood and emerging.
Step1. Setup a twitter account and post a bit to it. You need to try and get a handful of followers but you dont need to work it so hard.
Step2. Setup a Facebook page and get a few fans and a do a bit of content on it.
Step3. Setup a Foursquare account and check in to a few places and follow a few people
Step4. Watch how the other Social Media Consultants promote themselves and their customers by posting crappy .gif images and random links to stuff and just copy what they do.
Step5. Get some really cheap flyers designed and made and have them make you look like a Facebook expert and Social Media expert.
Step6. Go and see local company?s to offer them your services.
Remember when you walk into a business they don?t know you are like lots of the other social media people that don?t really know anything but just post and post for hours.
If you walk into a business you are playing on a level playing ground because you are the one approaching them.
Try and it tell me how many millions you make.
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